Company Profile - The Whisky Store

The Whisky Store was founded in 1993 in Seeshaupt at Lake Starnberg (Germany, Bavaria, close to Munich). The main sales products are premium Scottish Single Malt Whiskies and Kentucky Straight Bourbon Whiskies. The Whisky Store sells an increasing amount of Tennessee Whiskies and Whisk(e)ys from Ireland, Canada, Japan and New Zealand beside this.

Proprietor and general manager of The Whisky Store is Theresia Luening, who felled in love with Single Malt Whisky in 1990 during a travel to Scotland. She kept on visiting Scotland and the North Americas from A to Z and looked after 160 distilleries or its artefacts with a great love for details.

In 2002, The Whisky Store moved into a new building. Today, Theresia Luening employs a staff of 12 (half of them in part time) for storing and shipping. Ten thousands of whisky bottles are waiting for delivery on an area of 1'000m2 (10'800 sq. feet). Some of them date back until the year 1936. If a rare bottle is not available for instant delivery, then this treasure may most often provided in two weeks time through the Europe wide network of wholesale dealers.

The Whisky Store
Branch:	Mail Order
Foundation:	1993
Employees:	12 including part time
Revenues:	app. 8 Mio. EUR (2005)

Good single malt whiskies cost between 30 and 120 EUR a bottle. The majority of the whiskies in The Whisky Store cost between 30 and 50 EUR. Theresia Luening is especially proud of her good assortment of single cask bottles of the independent bottlers. These bottles are signed with the cask and bottle numbers as well as with the numbers of bottles filled, the dates of distillation and bottling, the type of wood of the cask and the proof strength of the whisky. Between these bottles the gourmet and the collector find an outstanding selection.

Miniatures and accessories for the whisky lover are provided by The Whisky Store in a good assortment. Books, poster, water jugs, whisky glasses, pocket flasks and bat towels bring the right atmosphere to the whisky lovers home.

The Whisky Store was able to grow considerably every year due to its individual customer service and the broad offer to reasonable prices. The fiscal year 2005 will close with appr. 8 Mio. EUR revenues.

Since 1994 The Whisky Store is represented as one of the first whisky dealers in the Internet. At 'www.TheWhiskyStore.de' the whisky lover finds one of the biggest on whisky specialized internet pages. Beside information around whisky and its production, the net surfer is also able to visit all Scottish distilleries and most of the American, Irish and Canadian distilleries. More than 7'500 pictures on 2'000 individual pages provide a detailed impression to the interested surfer about:

A shop system with 1'000 illustrated items completes the bilingual Internet site.